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Keywords (Keywords)

Keywords are words or phrases that users enter into search engines to find the information, products, or services they are interested in. For website owners and marketers, keywords are a tool for understanding what their potential customers are looking for.

Example: if a person searches for "buy Nike sneakers", then "Nike sneakers" is a keyword phrase. These words help search engines understand the content of the page and show it to those who are relevant to it.

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Keyword Research

Keyword Research is a fundamental step in creating search contextual advertising, as well as in forming an SEO and content marketing strategy.

Correctly selected keywords are the basis of effective advertising, because they determine to whom and in what context your ads will be shown.

This stage helps to understand:

  • how users formulate their queries in search engines;
  • what words and phrases they use to search for goods, services or information.

It is the accuracy of the keyword selection that determines whether your target audience will see your site - or just pass by.

The Marketing-tools.PRO service helps to quickly find, group and analyze key phrases by country, city and topic - taking into account demand, seasonality and competition.

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Why do we need keywords?

  • Understanding the needs of the audience
    Search queries are a reflection of the thoughts and needs of users. By analyzing keywords, you learn what really worries your target audience, what problems they are trying to solve, and how they formulate their intentions.
  • Finding a balance between demand and competition
    It is important to find keywords with high frequency (they are often searched for) and at the same time low competition (there are few strong sites in the search results for them). This is especially valuable for young sites and small companies that do not have the resources to compete for expensive, highly competitive queries.
  • Evaluation of the commercial potential of a request
    Not all requests are equally useful in terms of sales. For example, "how to care for a monstera" is an informational request, while "buy a potted monstera" is a commercial one. The latter clearly indicates the user's readiness to make a purchase, which makes it a priority for an e-commerce site.
  • Optimization of the site structure and content
    A well-assembled semantic core (a set of keywords) helps to build a logical site structure, create pages for specific requests and increase the relevance of the content.

Case study

If you sell indoor plants, it seems obvious to promote the query "indoor plants". However, upon detailed research, you can find that "buy a potted monstera" has a higher conversion rate, since it reflects a clear intent to buy, and the competition for it may be lower. Similarly, you can find other narrow but valuable queries: "plants in pots for the office", "budget indoor plants", "gift sets with flowers", etc.

Keyword Research is not a one-time action, but an ongoing process. Trends change, new queries appear, user behavior changes. By regularly analyzing and updating your semantic core, you maintain competitiveness and constantly improve the visibility of your website in search.

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Workspace for keywords search

Keyword selection

Across 218 countries in 51 languages

All these features are available on the Marketing Tools.PRO platform:

  • 🔎 Keyword search — find queries on a topic, product or service, including synonyms and related phrases.
  • 🌐 Country localization — keyword selection taking into account 192,189 locations in 218 countries.
  • 🗣️ Multilingual coverage — 51 languages, including English, Spanish, German, French, Arabic, Chinese and others.
  • 📈 Demand statistics — dynamics of the number of requests by month over the past 4 years.
  • 💰 Click cost estimate — minimum and maximum cost per click for each request.
  • 💾 Data export — download results in CSV, Excel, PDF formats, search history in a CSV file.
  • 🚫 Unlimited — unlimited number of searches and word selections without limits.

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