Marketing: Development and implementation of promotion strategies, working with the audience, market analysis, management of advertising campaigns.
SEO: search engine optimization, keyword clustering, technical site audit, work with SERP, analytics and project visibility improvement.
Software development: backend and frontend, automation of marketing processes, working with databases, API, integration of analytical tools.
Marketing Tools.PRO is a company engaged in the development of software for marketing, SEO, process automation, analytics and integration with third-party APIs. We create innovative tools that help businesses optimize advertising campaigns, analyze data, automate routine tasks and increase the efficiency of working with clients.
Our team specializes in the development of solutions for data management, keyword clustering, competitor analysis and integration with services. We provide powerful tools for SEO analysis, content management, and optimization of marketing strategies, helping companies achieve better results and increase their competitiveness.
This report is intended for demand analysis based on user query statistics over the past four years. The main objectives of the report are:
Identifying current trends and forecasting their changes.
Identifying seasonality and demand declines for key queries.
Optimizing marketing strategies based on the data obtained.
Determining the most promising pages of the site for promotion.
Optimizing advertising campaigns considering seasonal demand changes.
SEO optimization and advertising campaigns require deep analysis of user demand. This report helps to understand how audience interest in certain topics changes, which key queries remain relevant, and which ones lose popularity. Analyzing data over the past four years allows identifying long-term trends and adapting the promotion strategy according to real user needs.
The report includes the following key elements of analysis:
Demand dynamics charts: Display changes in search query frequency for each page based on the corresponding semantic cluster.
Trend analysis: Identifies upward and downward trends, allowing the prediction of changes in audience interest.
Seasonality: Shows periods of highest and lowest demand, helping to plan marketing and advertising activities.
Interest peaks and troughs: Identifies periods of time where there are sharp increases or decreases in interest.
Advertising campaign recommendations: Based on the identified data, recommendations are made on when and which pages to focus advertising efforts.
This report is a useful tool for SEO specialists, marketers, and analysts, helping to increase promotion efficiency and optimize advertising expenses.