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Keywords (Search Queries)

Keywords are the words or phrases that users type into search engines to find information, products, or services they are interested in. For website owners and marketers, keywords are a tool to understand what their potential customers are searching for.

Example: if someone searches for “buy Nike sneakers,” then “Nike sneakers” is a keyword phrase. These words help search engines understand the content of the page and show it to the most relevant audience.

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Keyword Research (Search Query Analysis)

Keyword research is a fundamental stage in building an SEO and content marketing strategy. It helps you understand how users phrase their queries in search engines and what words or phrases they use to find products, services, or information. The correct choice of keywords determines whether your target audience finds your website — or skips it.

Why is it important?

  • Understanding your audience's needs
    Search queries reflect users’ thoughts and needs. By analyzing keywords, you learn what really concerns your audience, what problems they want to solve, and how they express their intentions.
  • Balancing demand and competition
    It’s important to find keywords with high search volume but low competition. This is especially valuable for new websites or small businesses that lack the resources to compete on highly competitive terms.
  • Evaluating commercial potential
    Not all queries are equally valuable for sales. For example, “how to care for a monstera” is an informational query, while “buy monstera in a pot” is commercial — it signals a clear buying intention, making it a high-priority keyword for e-commerce.
  • Optimizing site structure and content
    A well-researched keyword set (semantic core) helps you build a logical site structure, create pages for specific queries, and improve content relevance.

Real-world example

If you sell indoor plants, it may seem logical to target the keyword “indoor plants.” But deeper research may reveal that “buy monstera in a pot” has higher conversion potential, as it shows clear purchase intent and possibly lower competition. Similarly, you can find other niche but valuable queries like “office potted plants,” “budget indoor plants,” or “gift flower sets.”

Keyword research is not a one-time task but an ongoing process. Trends change, new queries emerge, and user behavior evolves. By regularly analyzing and updating your keyword set, you maintain competitiveness and consistently improve your site’s visibility in search.

Effective Keyword Research for Your Business

Across 218 countries in 51 languages

We offer professional keyword research tailored to your market, language, and target audience:

  • 🔎 Search query analysis — get a precise understanding of what your customers are looking for.
  • 🌐 Country-specific localization — keyword selection adapted for the specifics of 218 countries.
  • 🗣️ Multilingual coverage — in 51 languages including English, Spanish, German, French, Arabic, Chinese, and more.
  • 🎯 Commercial focus — targeting keywords that drive sales.
  • 📊 Reports and recommendations — you'll receive a full keyword export, grouped by themes and priorities.
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+380 66 201 93 93

info@marketing-tools.pro

Ukraine, Kyiv 02000