Marketing

Want your advertising to work 100% and SEO to bring in more free traffic?

We launch effective advertising campaigns, perform high-quality SEO promotion, analyze demand for products and services, and track competition using our own software integrated with:

  • Google Ads API
  • Google AI (Gemini)

This gives us access to:

  • — Over 14 billion search queries per month
  • — Statistics for 190,000+ locations in 218 countries
  • — Data in 51 languages worldwide
  • — Demand trends over the last 4 years
  • — Up-to-date cost-per-click for each query
Marketing-tools.PRO

Contextual Advertising (Google) – Maximum Efficiency

During the campaign preparation stage, we carefully collect only relevant, commercial keywords — those that indicate a customer is ready to make a purchase. We exclude informational queries to avoid wasting the budget on users who are just looking for information.

To achieve the best results, we analyze demand in each city or region, identifying areas with the lowest competition. This helps reduce cost-per-click and gain more targeted traffic.

Proper setup from the start ensures your ads begin generating clients immediately after launch — without unnecessary testing and overspending.

To collect all commercial keywords, determine the current cost-per-click, and analyze demand over the past 4 years, we developed our own proprietary software.

iPhone sales keywords and budget (best viewed on a large screen)

Our software integrates with the ad account via the Google Ads API, which allows:

  • — Instantly receiving accurate data for each keyword
  • — Tracking demand trends and seasonal fluctuations
  • — Finding the most profitable niches and regions
  • — Working in a user-friendly graphical interface that is clear and visual

Promotion: “Contextual Ads vs SEO”

Paid Google Ads — a fast way to attract customers and get results starting today.

SEO promotion allows your website to rank in the TOP-10, on the first page of Google search results, for the same keywords used in paid ads. This allows you to regularly and FOR FREE attract clients from organic traffic.

Cons of SEO:

  • — Takes time: from 4 to 6 months
  • — Requires monthly investments depending on competition

The main benefit of SEO: if your site ranks in the TOP-10 for high-frequency keywords, you no longer need to spend money on advertising and can keep getting free clients from organic traffic.

Marketing-tools.PRO

SEO Promotion — Guaranteed Traffic Growth

Technical Audit

We start SEO promotion with a technical audit of the site. We analyze Google Search Console and identify issues: problematic URLs, broken links, incorrect sitemap and robots.txt, errors in meta-data, headers, duplicate pages, loading speed problems, 404 errors, indexing issues, and much more.

Semantic Core

After fixing all identified issues, we compile a complete semantic core. We cluster queries, categorize them, and create landing and informational pages: articles, guides, and descriptions.

Site Structure and Content

Next, we improve the site structure: add new sections and pages, fill them with useful content, add FAQ blocks, SEO texts for product cards. We implement internal linking to boost the PageRank of key pages.

External Optimization

Once the site structure and content are refined, we build a high-quality backlink profile: select promotion queries, place links via platforms (analyzing the sites), and register the site in directories, forums, and aggregators. In competitive niches, we use our own PBN network for effective promotion.

SEO Promotion

Our software allows scanning websites for SEO technical analysis:

  • — Detects technical errors and provides recommendations for fixing them
  • — Displays indexing status and content duplication
  • — Analyzes loading speed and mobile responsiveness via PageSpeed Insights API integration
  • — Automatically generates client reports
  • — Collects a complete semantic core and clusters it using Google Ads API integration
  • — Provides preliminary content and metadata writing suggestions using Google AI (Gemini) integration
SEO Analysis (best viewed on a large screen)
Marketing-tools.PRO

Demand — The Key to Effective Sales

Studying demand helps understand when there is seasonality for products and services, how much product is needed for sales, when it’s best to launch advertising, and when to increase the ad budget to sell more. It also helps determine which cities should be targeted. During periods of high demand, it may be reasonable to raise prices, and during low demand — offer discounts or promotions to stimulate sales.

Overall, demand is the foundation for making strategic sales and marketing decisions. Companies that carefully study and analyze demand gain a significant competitive advantage, allowing them to manage resources more efficiently, optimize marketing efforts, and, as a result, increase revenue.

Demand chart
Demand chart

Using the example of the query "iPhone 16", the chart above shows that the highest demand occurred at the time of the sales launch in September 2024:

Kyiv is the absolute leader in demand. There is also high interest in Lviv, Dnipro, Odesa, and Kharkiv. In smaller cities, demand is significantly lower — this is important to consider when planning.

demand for iPhone (better viewed on a large screen)
Demand chart

The chart above shows search demand analysis for the query "water pump" in the largest cities of Ukraine from March 2021 to February 2025.

Demand leader: Kyiv. The red dots on the chart show consistently high interest.

Peak values — 850–900 searches per month. In February 2025 — 480 searches, which is 2–4 times higher than in other cities.

Trends by other cities (February 2025):

  • — Lviv: 260 searches — Growth
  • — Dnipro: 140 — Moderate interest
  • — Odesa: 110 — Slight decline
  • — Kharkiv: 50 — Consistently low
  • — Zaporizhzhia: 50 — No change

General observations:

  • — Demand peaks in summer and autumn (especially in 2021 and 2024), likely due to seasonal work.
  • — In spring and autumn — a sharp increase in interest in water pumps.
  • — Lviv showed significant growth in 2024–2025.
  • — Kharkiv and Zaporizhzhia — consistently low demand with no peaks.

Conclusion:

  • — Kyiv is a key market with consistently high demand.
  • — Promising regions: Lviv and Dnipro (spring and autumn).
  • — For cities with low demand, it's better to use targeted advertising with explanations of benefits and applications.
demand for pumping equipment (better viewed on a large screen)

What We Offer

  • Effective Ad Budget Allocation

    In a highly competitive digital marketing landscape, managing advertising budgets requires accurate data analysis. PPC advertising in Google Ads enables companies to attract targeted traffic, but the cost-per-click varies depending on query, competition, and other factors.

    Our clients receive immediately optimized ad campaigns — no unnecessary testing or budget waste.

    We select highly relevant search queries while excluding informational ones, and set up ads so that:

    — Ads are shown to users ready to buy
    — Budget is distributed by location (cities, regions)
    — Clicks cost less, and results are better

    Ad budget allocation (better viewed on a wide screen, load time up to 30s)

  • Promotion to Google’s Top 10

    Search Engine Optimization (SEO) is a key digital marketing tool that helps websites rank high in Google search results and attract free organic traffic. Effective SEO increases not only visitor count but also conversions, brand recognition, and audience trust.

    Our clients receive a comprehensive approach that includes:

    Technical optimization (speed improvements, error fixing, mobile adaptation).
    Content optimization (creating relevant and valuable content).
    Link building (developing a high-quality backlink profile).

    SEO (better viewed on a wide screen, load time up to 30s)

  • What’s the Competition in Your Niche Today?

    Search result competitive analysis is a key tool for developing a marketing strategy. It helps identify main competitors, their search positions, and compare them with your site, taking geographic targeting into account (city, region, etc.).

    Our clients receive detailed SERP competition analytics, including:

    — Competition level analysis for key queries.
    — Identification of dominant websites in search results.
    — Assessment of the client’s and competitors’ keyword positions across regions.

    Competition (better viewed on a wide screen, load time up to 30s)

  • Demand and Market Trends Analysis

    Demand analysis is a crucial step in planning product and service promotion. It helps identify seasonality, understand consumer interest levels, find low-competition niches, determine necessary stock volumes, and calculate investments in purchasing, delivery, and promotion to avoid overspending.

    If you're planning to expand your product range or offer additional services, it's important to know how many people are interested in them.

    Our clients get accurate data based on Google search query analysis over the past 4 years:

    Interest history by month for a product or service.
    Seasonality analysis — identifying demand peaks.
    Identification of geographic zones with low competition (cities, countries).
    Potential estimation before launching a product/service.
    Calculation of required stock and advertising budget.

    Demand (better viewed on a wide screen, load time up to 30s)

Price List for Services

SEO

Service Description Price from
Technical SEO Audit Analysis of site structure, loading speed, indexing errors from $200
Content Audit Evaluation of text quality, uniqueness, relevance from $150
Backlink Analysis Checking external links for toxicity and authority from $100
Website Usability (UX) Analysis Evaluation of user-friendliness of the site from $120
Meta Tag Optimization Correct configuration of title, description, and headers from $80
URL Structure and Permalink Setup Creating clear and optimized page URLs from $60
Internal Linking Optimization Enhancing page connectivity for better indexing from $100
Image Optimization Compression, alt tags, correct format from $50
Link Building Building a quality backlink profile from $300
Directory Listings Adding the site to relevant business directories from $70
Crowd Marketing Posting links in comments and forums (forums, blogs, reviews) from $100
Keyword Research Finding keywords to expand site visibility (packages available from 100 words) from $100 / 1000 words
Keyword Clustering Clustering/grouping of keywords (categories, landing pages, articles, etc.) from $100 / 1000 words

Analytics and Market Research

Service Description Price from
Demand Analysis for Product or Service Determining search query volume by country and city from $100
Trend and Seasonality Analysis Evaluating demand changes over time, identifying seasonal peaks from $100
SWOT Analysis of Competitors in Google TOP-10 Identifying strengths and weaknesses, opportunities, and threats based on search results leaders from $1000
Traffic Cost Analysis in Google Ads Evaluating click costs and selecting less competitive keywords by region from $200
Optimal Ad Budget Calculation Developing a strategy to maximize profits from Google Ads investments from $250
Competitive Environment Analysis Comparing positions, USP, prices, content, and link strategies of key competitors from $500
Target Audience Analysis Defining the client profile: interests, behavior, geography, demographics from $300
Competitor Usability and Content Analysis Studying site structure, typical errors, strengths of interface and content from $350

Running Ad Campaigns

Service Description Price from
Setup and Launch of Contextual Ads (Google Ads, Bing Ads) Keyword selection, ad creation, targeting setup, goal setting, campaign launch from $300
Contextual Ad Management Campaign optimization, analytics, bid management from $300/month
A/B Testing of Ads Comparing ad variants to increase effectiveness from $300/month
Ad Launch (Meta, Instagram, TikTok) Creating strategy, selecting target audience, creatives, setup, and launch from $300
Targeted Advertising (Meta, Instagram, TikTok) Ad targeting by interests, behavior, and demographics from $300/month
Retargeting / Remarketing Re-showing ads to website visitors to increase conversion from $300/month
YouTube Ads Launching video campaigns, targeting setup, engagement analysis from $300/month
Ad Campaign Audit Checking current settings, identifying weak spots, recommendations for improvement from $300
Ad Account Setup Registration, goal setup, pixel installation, keyword and audience selection from $200
Monthly Ad Report Detailed report with metrics like CTR, CPA, ROI, visualization of results, and recommendations included in the package / separately from $100

Google Shopping and Product Ads

Service Description Price from
Google Shopping Campaign Setup Creating product ads, selecting display strategies, Merchant Center setup from $350
Product Feed Setup Generation, checking, and optimization of XML/CSV feed for product uploads from $150
Dynamic Remarketing Ads based on abandoned products and user behavior from $300
eCommerce Integration in Google Analytics Tracking purchases, funnels, and conversion events from $200
Product Ads Audit Checking product feed upload, structure, and display effectiveness from $350

Analytics and Website Development Planning

Service Description Price from
Briefing and Consultation Discussing goals, target audience, functionality from $50
Competitor and Niche Analysis Researching competitors, identifying best solutions from $150
Technical Specification (TS) Creation Detailed description of all elements and site logic from $200
Site Structure Creation (Sitemap) Page hierarchy, transitions, user journey logic from $100

UX/UI Design

Service Description Price from
Wireframe Development Site layout without design, just structure from $200
UI Design for Home Page Design based on corporate style, color palette from $250
Design for Internal Pages Product cards, forms, categories, blogs, etc. from $100 per page
Mobile Adaptation (Design) Separate design for mobile phones and tablets from $150
Icon and Illustration Design Unique graphic elements from $20 per element

Website Development

Service Description Price from
Landing Page One-page website with forms, animations, applications from $500
Business Card Site 3-7 page site with contact information and service blocks from $700
Corporate Website Service catalog, blog, gallery, CMS from $1500
Online Store Product catalog, shopping cart, filters, payments, admin panel from $2500
Portal / Marketplace Complex logic: authentication, roles, profiles, filtering from $4000
SaaS Service Web application with subscriptions, personal accounts, API from $6000
CMS/CRM/Back Office Admin panel for project and user management from $1500

Testing and Launch

Service Description Price from
Functional Testing Testing all features, forms, orders, and logic from $150
Cross-Browser and Mobile Adaptation Testing display on all devices from $100
Hosting Setup Installation, domain setup, database, SSL configuration from $100

Support and Updates

Service Description Price from
Technical Support Monitoring, error correction, CMS updates from $100/month
Content Management Adding news, products, articles from $10/unit
Speed Optimization Improving website loading speed (caching, compression, lazy load) from $200
Backup Automatic backup setup from $50

Additional Services

Service Description Price from
CRM / API Integration Bitrix24, AmoCRM, Telegram bot, 1C, third-party APIs from $300
Basic SEO Optimization Meta tags, sitemap.xml, robots.txt, URL structure from $200
Analytics Systems Setup Google Analytics, Meta Pixel, GTM from $100
Multilingual Setup Setting up the site for 2+ languages from $300
Product Import/Export CSV, XML, synchronization with suppliers from $200

* All prices are approximate and depend on the scope of the project.

Are you ready to work and grow with us?

contextual advertising
SEO
demand analysis
competition analysis
price list